Company Overview

Organic Trends Inc is born out of passion to bring healthy beverages to you at affordable cost, in a unique and easy to use with innovative packing suitable for today’s fast-moving life.

The variety of products will be of health promoting and mostly organically produced. Also, we strive to bring the best and unique products to our deserving customers.


INSTAGREEN is a kickstart project started by the Organic Trends Inc., a Hyderabad based start-up company( Which is scaling by T-Hub, T-Hub is a unique public/private partnership between the government of Telangana, 3 of India’s premier academic institutes (IIIT-H, ISB & NALSAR) and key private sector leaders. It stands at the intersection of the start-up, academic, corporate, research and government sectors.

The Idea of INSTAGREEN is an upgrade to the dynamics of green tea consumption for daily consumers.

Instagreen tea is a unique concept of packing the fresh green tea inside the cup with an infusion layer shielding them. All you have to do is just pour hot water to the required level and leave it for couple of minutes for the tea to infuse into the hot water and it is ready to drink. The infusion layer acts as a filter and seals the tea leaves dust at the bottom of the cup, so that, it does not float and passes to one’s mouth along with the tea. It is almost similar to using a tea bag / tea sachet, but without the inconvenience of handling a sachet/ tea bag (dip-dip-dipping).

In fact, the cup can be used at least couple of times within a short gap of time i.e. A single cup can be brewed twice., so two cups of tea at the price of one! The Instagreen brand also offers ten cups packed in an airtight re-usable PET jar to keep the aroma and taste intact. This also makes it easy to carry whenever and wherever you go. Now Instagreen tea available in 5 different flavours and coming with new 6 different exotic flavours from Jan’18.


Vijay Ramaraju is a young enthusiastic PhD holder from GITAM University in Digital Marketing. He also holds a Post Graduate in Business management from Satyabhama University, Chennai.

His idea to prepare a Green tea instantly and drink whenever and wherever required has won accolades from the market instantly. Very recently got the Best Innovative Start-up Award from Entrepreneur India.

Vijay Ramaraju

Our Mission

Inspiring the world to enjoy green tea at its best

We believe in green tea that is as healthy as it is uplifting to the spirit. It’s not just a drink – it’s an experience.

Inspired by Asia’s great tea cultures – we don’t just sell the world’s finest green tea, we show you how to get the best from them, through our expertise.

Our Customer

We are proud and delighted that people in Hyderabad and around the Telangana & Andhra Pradesh regions are enjoying our Instagreen tea cups in their homes.

We create memorable tea experiences that set the standard for tea service today. But don’t just take it from us…